A White Box Framework for Estimating Long-Term Experimental Impact via Short-Term Metrics
ACM KDD 4th End to End Customer Journey Optimization Workshop, 2025
Abstract for A White Box Framework for Estimating Long-Term Experimental Impact via Short-Term Metrics
We develop a framework for estimating long-term experimental effects from
short-term metrics while making the underlying causal mechanisms explicit.
The framework connects short-term measures to a long-term outcome through its
key drivers, validates estimates using both pseudo-experiments and actual
experiments, and addresses implementation on an experimentation platform.